Why should you care about marketing trends and meeting your marketing peers in Zürich, Switzerland?

Marketing managers and their teams are faced with an even tougher playing ground for the next three years. Consumer and business buyer behavior is changing, new channels are gaining popularity, the voice of the customer in the so-called conversation economy is becoming louder and louder, the experience economy is no longer just a long fetched theory – it’s real, and as marketers we have to deal with it.

At this marketing seminar and networking event, your "take a ways" are likely to include:

• Understand what the customer 2.0 and the web 2.0 terminologies cover and why that is important to you
• Ideas to help you understand how to prioritize and invest your marketing francs most efficiently in the years to come
• How your company can measure the customer experience and react on that knowledge
• Meeting your marketing peers, making new friends and getting reacquainted with old ones

This is a chance to spend a few hours in the company of your peers and some marketing speakers/specialists whom you perhaps might not ever meet again.

Book your seat at this marketing seminar and networking dinner event now