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Sep
26

The latest marketing trends in the experience economy presented by 4 speakers from 4 different angles.



The seminar starts at 15:30 and ends app. 18:00. The networking dinner starts at 19:00, and ends....


15:30 Welcome and presentation of key survey results Michael Leander Nielsen, moderator of “Chief Marketing Officers Exclusive” and CEO of Fokus Integrated.
15:40 Customer 2.0 meets web 2.0. What is it, and what does it mean for marketing managers in the next 3 years?

Marcel Altherr, CEO, Metaversum AG

  • What is a customer 2.0 and how is she different?
  • What is web 2.0 and why do we need it?
  • Can customer 2.0 and web 2.0 live happily together, forever?
16:10 Learn how I plan to build an international luxury foot wear brand

Jeremy Angelis, Designer/founder, NICOLINA

  • Combined with his creativity, ability to visualize and prolific nature, Jeremy's love for luxury design, sensuality, the female psyche and beauty, has resulted in the creation of NICOLINA.
  • Learn about Jeremy Angelis strategy to build a luxury brand and get insights into his tactics
  • See and feel samples of the magnificent Nicolina collection and learn more about Jeremy's accomplishments
16:50 The Moment of Truth! Understanding how you meet your customers expectations and how you deal with the facts.

Fredrik Abildtrup, CEO of TeleFaction

  • Learn how you can measure the customer experience and why that is important
  • When and how you survey your customers interacting with you across multiple channels can make a difference
  • See examples of LIVE surveying enabling companies to react to results fast.
17:25 The Ferrari vs. the motor. Learn how the basics of your marketing dialogue greatly influences your end results

Michael Leander Nielsen, Fokus Integrated

  • Learn how the basics of your marketing dialogue setup influences your future marketing results and how you can leverage smart tools to ensure consistency when "conversing" with your target groups
  • The Ferrari vs. The Motor. Marketers, drop the crayons for a while - it's time to get your hands dirty.
  • Customer Lifecycle Marketing Automation and Closed Loop Marketing Automation; what is it and why do you need to take it serious
18:00 closing and draw of the winner of the seminar quiz
Are you the lucky winner of a nice prize valued at CHF 250 ?
18:15 Before dinner networking reception
We serve Prosecco, Orange Juice, Soft drinks and snacks
19:30 Asian Dream Buffet Networking Dinner – Renaissance Zurich’s

Asian Place famous weekly event with original Asian specialties
Enjoy a wonderful dinner while networking with your marketing peers

Book your seat at this marketing seminar and networking dinner event now